branding + visual direction
i like helping people figure out how they want to show up — and making sure it looks like them, too. whether it’s a new business or a project that just needs some clarity, my goal is to get it to a place where it feels like you.
what this includes
branding can mean a lot of things. for me, it usually means helping you get clear on:
tone + personality
color palettes
font choices
mood + reference
how it all comes together in real life (social, website, packaging, etc.)
sometimes that means full visual direction. sometimes it’s just a few small things to help you feel more confident sharing what you’ve made.
a few brands i’ve helped shape
Ray’s Training Club
what they needed: A fresh look that matched the energy of their new group training space.
what I created: A brand that feels strong but welcoming, with bold type, a gritty color palette, and visuals rooted in movement and progress.
scope: logo design, color palette, typography, website styling.
Found North
what they needed: A visual identity that could capture the feeling of being grounded in wild places—and grow with them as they built a community-led travel company.
what I created: A flexible brand rooted in natural texture, earth tones, and hand-drawn details.
scope: brand identity, logo design, color palette, typography, website styling.