branding + visual direction

i like helping people figure out how they want to show up — and making sure it looks like them, too. whether it’s a new business or a project that just needs some clarity, my goal is to get it to a place where it feels like you.

A bulletin board decorated with postcards, a drawing, a quote, a book cover, and stamps, with some flowers in the foreground.

what this includes

branding can mean a lot of things. for me, it usually means helping you get clear on:

  • tone + personality

  • color palettes

  • font choices

  • mood + reference

  • how it all comes together in real life (social, website, packaging, etc.)

a few brands i’ve helped shape

A branding style guide for Ray's Training Club, including logo variations with initials RTC, favicon, social media icons, and different font styles in black, navy blue, gold, and light gray.
Brand guide for Ray's Training Club. Includes color palette, typography, and logo examples with a mountain lion mascot. Logos feature text 'Ray's Training Club' and initials 'RTC' in various styles.
Logo featuring a panther's head with text reading 'Training City' curved above and 'S. Santa Fe' below.
Close-up of large beige text spelling 'RTC' against a black background.

Ray’s Training Club

what they needed: A fresh look that matched the energy of their new group training space.


what I created: A brand that feels strong but welcoming, with bold type, a gritty color palette, and visuals rooted in movement and progress.


scope: logo design, color palette, typography, website styling.

Three smartphones displaying a travel app called 'Found North' with images of nature, a camel, and maps. The background has a graphic of topographic lines and text that says 'Find Your True North.' At the bottom are three photos: a person with a small dog in a desert, a group of people in front of a sign, and a person in a raincoat near waterfalls.
A branding board for Found North Travel Company featuring logo variations, color palette, font styles, and mood board images including national geographic, camels, landscape, fingerprint, and foggy mountains.
A turtle swimming in clear Belizean waters with rocks in the foreground. The image promotes travel to Belize, highlighting trip activities such as exploring Mayan sites, swimming in jungle pools, and snorkeling in coral gardens.
A black background with a red fingerprint graphic and the words 'FOUND NORTH' in large olive green letters.

Found North

what they needed: A visual identity that could capture the feeling of being grounded in wild places—and grow with them as they built a community-led travel company.


what I created: A flexible brand rooted in natural texture, earth tones, and hand-drawn details.


scope: brand identity, logo design, color palette, typography, website styling.

interested in branding support?

tell me a little bit about what you're working on — i'll be in touch soon.